Buy good... not just "goods."

We aren’t just making really good products… we’re making really good things happen with a line of products that gives back to causes YOU believe in. Because it’s easy to stand on the sidelines and complain. You’re expected to pick a side and stop listening. Because it’s more badass to stand up and be good.

You in?

  • Think For Yourself

    Because expectations and following limit our potential.

  • Work Together For Change

    Big things happen when we stop fighting and use our common passions and different skills to do good.

  • Give Everything You Can

    We get there when we give back without giving up.

How it all started

On April 10, 2012, United States Army Staff Sergeant Travis Mills of the 82nd Airborne was critically injured in Afghanistan by an IED (improvised explosive device). He lost portions of both legs and both arms and is one of only five quadruple amputees from the wars in Iraq and Afghanistan to survive his injuries.

His tenacity and infectious positivity didn’t just help him defy the odds. It helped this husband and father of two to stand up and do amazing things. He wrote a New York Times bestselling memoir, motivates millions on his speaking tours, and founded Travis Mills Foundation - a non-profit that helps rehabilitate post 9/11 veterans who have been injured in active duty or as a result of their service to our nation.

But Travis is never done... and he watched a nasty election and global pandemic tear at the seams of the country he gave everything for. Partisan bickering and tribalism abound in a fervently divided America.

Travis interacts with millions of people a year and believes we share a common desire to do good - to stop fighting with each other and start fighting for causes we believe in. That’s why he’s committed to bringing America back together FOR GOOD.

Rebel for Good is a non-partisan movement aimed at unifying our country and helping individuals give back. Gear up and give 15% back to the charity of your choosing.

Gear up and give 15% back.

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Travis and Family